Solely focussed on jewellery, JA PR London is the union of creative minds with a passion for individual design.

Jessica and Amy met in 2009 and have worked closely together on in-house projects ever since. With a shared commitment to loyally and realistically representing brands that they truly admire, JA PR was born.

Since it’s launch, JA PR has expanded rapidly and prides itself as the go-to Jewellery agency in the UK. The addition of the Sales division to the company as well as the launch of The Jewellery Showroom in 2016 has cemented JA PR London’s original remit of remaining wholeheartedly supportive and viewing themselves as an extension of each of their client’s brands.


“I love the jewellery at the JA PR showroom. As a stylist, it is always great to have access to beautiful and unique accessories to make the look complete. I feel like they have curated such incredible and talented jewellery designers. Amy and Jess are also so helpful since I style Naomie Harris who is based in London and I live in LA. I am very grateful to work with them and feel the jewellery they represent has made so many of my looks come to life. Their showroom is like a museum representing works of art in accessories!”

Nola Singer, Celebrity Stylist

“JA PR are my go-to for jewellery, not only do they have a brilliant mix of designers and price points, but they will speed samples to you in a heartbeat. I love working with them.”

Lucy Reber, Stylist magazine

“JA PR are my first stop for all my jewellery requests. They have such a great selection of brands with so many beautiful pieces. Amy and Jess are great to work with, always quick to respond and happy to get product over to us with same day call ins”

Felicity Kay, Elle

“JA PR are rapidly becoming the industry go-to for jewellery PR. With a diverse brand offering, paired with a team that pitch stories in an efficient, intelligent and relevant way, they are a pleasure to work with”

Sophie Warburton, The Telegraph

"I have worked with JA PR since launching my brand almost three years ago and they have been incredibly supportive and part of the team since then. 
JA PR have stood by us throughout changing and growing as a brand, and not only succeeded in continually providing great PR but have also become mentors and given great advice along the way.  I really feel Jess and Amy are an important part of our business and I cannot thank them enough for their friendship and professionalism. Here's to the next chapter together!"

Maya Magal, Designer

"During the last year of working along side the JA PR girls I have formed a very strong professional and personal bond that have exceeded all my expectations. Jessica and Amy have understood my brand from day 1 and have represented me so well, their efforts are effortless and they bring genuine passion and dedication to all their designers, I feel so lucky to have met them and so proud that I am part of their journey as they are soon to become the most sought after PR agency in London. 
Thank you Amy and Jess for your immense support, guidance and for always searching for new stylish ways to tell my story,  I look forward to our exciting times ahead with JA PR."

Maha Lozi, Designer