Solely focussed on jewellery, JA PR London is the union of creative minds with a passion for individual design.

Jessica and Amy met in 2009 and have worked closely together on in-house projects ever since. With a shared commitment to loyally and realistically representing brands that they truly admire, JA PR was born.

Since it’s launch, JA PR has expanded rapidly and prides itself as the go-to Jewellery agency in the UK. The addition of the Sales division to the company as well as the launch of The Jewellery Showroom in 2016 has cemented JA PR London’s original remit of remaining wholeheartedly supportive and viewing themselves as an extension of each of their client’s brands.

2019 sees the launch of JAPR Lifestyle, representing ceramics, accessories and beauty brands.


“JA PR are my go-to for jewellery, not only do they have a brilliant mix of designers and price points, but they will speed samples to you in a heartbeat. I love working with them.”

Lucy Reber, Stylist magazine

“JA PR are my first stop for all my jewellery requests. They have such a great selection of brands with so many beautiful pieces. Amy and Jess are great to work with, always quick to respond and happy to get product over to us with same day call ins”

Felicity Kay, Elle

“JA PR are rapidly becoming the industry go-to for jewellery PR. With a diverse brand offering, paired with a team that pitch stories in an efficient, intelligent and relevant way, they are a pleasure to work with”

Sophie Warburton, The Telegraph

"We like working with JA PR because their designers are great and the team are all so responsive and professional. You do a great service for your clients." 

Caragh McKay, Wallpaper

"From new Danish to Japanese talents, that they bring to the international spotlight, to our long list of common crushes, JAPR manages to broaden our jewellery scope with a weekly, if not daily, top notch curation. Hence the pleasure I always experience when exchanging ideas and gold obsessions with the girls." 

Anne-Sophie, Madame Figaro