AYM is a Copenhagen based jewellery brand. Their collections are shaped by a modern simplicity with a profound desire to explore new materials, techniques and trends. The collections are always full of colour and perfect for upcoming Spring / Summer. 


This season AYM have really focused on how to decrease their carbon footprint, which is why they solely use bio cellulose acetate. The cellulose acetate used is made from a processed pulp and is 100% free of petroleum, lead, cadmium and phthalates. They have also introduced pearl into their collections.

AYM use only sustainable packaging which is crafted in an eco friendly EVA and is designed with a reusable concept. Inside the eco friendly zip pouch, it also comes accompanied by their SS20 care cards which are crafted in recycled paper and are embedded with a wild flower seed mix for you to plant yourself.


AYM’s SS20 collection has been inspired by a warm summers day, the colours are bright and bold representing the colours you likely see throughout spring / summer. The materials are made from sustainable bio-acetate, freshwater pearls as well as 18k gold plated brass and sterling silver. 



Designer Portrait 

Brand profile

Lifestyle Imagery 1

Lifestyle Imagery 2 

Product Imagery 


Packaging & Material info

If you would like to request further information, imagery or samples - please contact Aurora (aurora@japr.co.uk) or Amy (amy@japr.co.uk

April 28, 2020 by Creative Web Co Collaborator