OOAK is a multifaceted concept comprised of brick and mortar retail store, e-commerce, pop-up event space, in-house brand, showroom, and PR agency. OOAK was founded in 2012 by Alice X as a place to share her love for fashion jewellery and design. Inspired by her trip back to Shanghai, Alice Xu decided to leave London and start a new adventure.

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December 06, 2017 by Creative Web Co Collaborator